AV integrators
Add the seating line to every cinema quote, specified to the same room drawings as the screen and speakers.
Dealer & reseller programme
Sell the seat everyone fights over.
Partner with Recline Ritual Seating and offer your clients home theatre recliners and media-room seating made for the moment the lights go down.
Who we're looking for
Businesses that sell the experience.
Our best partners already talk to clients about dimming lights, acoustic panels and screen sizes. Seating is the final piece of that conversation.
Furniture retailers
A distinct, high-ticket category that brings home-cinema buyers through your door.
Custom installers
Rows sized for risers, sightlines and wall clearances, delivered ready for your install day.
Interior designers
Finishes and fabrics chosen to belong in a room, not dominate it — with trade pricing for your clients.
Partnership tiers
Three ways to partner.
Designers & specifiers
Design Trade
- Trade discount of 25%placeholder off retail
- No minimum opening order $0placeholder
- Complimentary swatch kit
AV & custom install firms
Integrator Partner
- Dealer margin of 35%placeholder
- Opening order from $5,000placeholder
- Drop-ship to client homes
- Project-based territory protection
Retail floors
Showroom Partner
- Dealer margin of 40%placeholder
- Display order from $12,000placeholder
- Display allowance of 10%placeholder
- Co-branded marketing kit
How it works
From first note to first room.
- 01
Apply
Send us a short note about your business, region and the projects you work on.
- 02
Conversation
A call with our trade team to understand your clients and how you sell.
- 03
Samples & terms
We send finishes, the trade deck and the draft agreement for your region.
- 04
First room
Place your opening order and we support you through your first installation.
Dealer FAQ
Before you apply.
Who can become a dealer?+
We partner with AV integrators, furniture retailers, custom installers and interior designers. You'll need an established business, a way to show or specify seating to clients, and a focus on home cinema or media-room projects.
Do I need a physical showroom?+
No. Showroom partners get display support, but integrators and designers who sell through consultations and site visits are equally welcome.
Can you ship directly to my clients?+
Yes. Dealers can hold stock or have orders delivered straight to the end client's home under the dealer's name. Delivery options and timing will be confirmed in the final dealer agreement.
Are territories exclusive?+
We aim to keep dealer networks uncrowded. Territory arrangements are discussed case by case during onboarding and written into each agreement.
What do I receive after applying?+
Once we review your application, we send the trade deck, finish and fabric swatches, and the draft partnership terms for your region.
Are the margins and minimums on this page final?+
No. All figures shown on this page are placeholder copy for illustration. Final pricing, margins and order minimums are set in each signed dealer agreement.
Apply to sell
Tell us about your business.
Email our trade team with your business name, website, region, the type of work you do and roughly how many cinema or media room projects you handle each year. We reply to every application.
Email your applicationOr write to sales@reclineritualseating.com